Search Engine Optimisation Explained – SEO tips. When you write blogs articles or website pages, you need to be aware of search engine optimisation. Search engine optimisation allows your blog articles and website pages to be found by Google and other search engines.
This article will help you understand Search Engine Optimisation and help your blogs and websites get found on Google.
Search Engine Optimisation Explained – Keywords (keyphrase)
Google uses an algorithm that analyses your blog posts and website pages. The algorithm will analyse your keywords also known as key phrases, and will understand what your article is about based on those keywords.
Your article should be written around a subject matter containing your keywords.A great tool for this is the WordPress Plugin Yoast.Your keywords should appear in the first paragraph of your article, in the middle and at the end.
Search Engine Optimization Explained – Article length
In order to be picked up by Google you will need to write comprehensive content. When Google crawl your website and blog posts, they will rank articles that are between 1000 and 2000 words in length.
Blog articles that are less than 1000 words, will generally not be ranked very well, if at all. It’s really more the merrier when it comes to word counts.
Search Engine Optimisation Explained – SEO tips continued…..
Search Engine Optimisation Explained – Image SEO
The images on your blog articles should be in a certain format. You should name your articles by containing the key words like the example below.
The images on your website should contain your keywords and have dashes between each word. When you upload your images to your WordPress blog particle, you should also have the keywords in the alt text for each image, along with a description of the photograph/image.
Google likes you to do this because it helps people who have poor eyesight or disabilities. This adds to the user experience and and is good practice with any blog article or website page.
You should also consider using image compression plugins for WordPress, these plugins well lower the resolution without being noticeable. Hummingbird is one such plug-in.
Search Engine Optimisation Explained – Site load speed
Another factor in SEO is the amount of time that your blog article or website page loads in.
Your website should load as quickly as possible, you can check this with the Google page speed insights tool.
Be aware that your website or blog article will load at different rates, whether it be on a desktop computer or mobile device.
Search Engine Optimisation Explained – Nofollow tags
When you are inserting page links like affiliate links, you should be adding a tag to the page links,called NOFOLLOW.
What nofollow tags do is stop search engine bots from counting them in search rankings.
If you do not add nofollow tags to your or affiliate links, search engines like Google can penalize you. Check the example below to see how I no follow link should look.
<a href=”websitedomain.com” rel=”nofollow”>Link Text</a>
To insert a nofollow tag in WordPress, just click on the settings box for the paragraph you are writing in, and switch to HTML view and insert the tag rel=”nofollow”.
(Do not add the nofollow tag in the visual editor mode,it will not work.Use the HTML EDITOR!!!!)
Search Engine Optimization Explained – SEO tips read on….
Search Engine Optimisation Explained – Meta description
Another vital part of SEO is your meta description for your blog article. When using yoast plugin this is a simple task you can achieve in minutes.
If you have installed yoast plugin, you can then scroll down to the bottom of the blog article, make sure you have entered your key phrase (keadword), then you can fill in the meta description.
This helps Google to understand what your what article is about. Just simply use your key phrase in the meta description in a few short sentences.
Your message description will show up in search results, this can be be an important part of someone choosing your article to read.
Just keep your meta description straight to the pointand catchy, and you should find this very easy to do.
Search Engine Optimisation Explained – User Experience
To keep the user experience as simple and as enjoyable as possible, you can add table of contents to your blog post.
This is really easy by using the easy table of contents plug-in for WordPress.
Just install the plugin for free and you will get a table of contents that is linked through to each of your headlines in your blog.
Another great way to improve your user experience,is to add data tables to your articles.It will help you to bring data together,so that your users will be able to understand your content better.
Google also likes tables and they tend to pick articles with tables at the top of search results.Tablepress is a plugin you can use to create tables.
Search Engine Optimisation Explained – Backlinks
Backlinks are links on other websites that point that to your domain.They are measured by domain authority ratings that were created by moz.com.
When you start a new website your domain authority is at zero. Then your domain authority is measured between 0 and 100.
So basically the more established that your website is, the higher your domain authority.
So how do you get backlinks? There are many different ways of getting backlinks as;
1: Guest posting (Huffington post,Forbes ect)
2: Using HARO (Help a reporter out) website
3: Networking with other websites
4: Create great content (that people will share)
5: Answer questions in Quora
Search Engine Optimisation Explained – Permalink Settings
You will need to to set your permalinks to post name, not the default. Permalinks are used by WordPress to generate URL names.
The default settings are normally date/post name or just numbers and symbols. Permalinks can affect your SEO, so using the post name setting is the best.
This is because your post name has your keywords in it, it will allow Google to know what your post is about.
Rich snippets can get you into the top search results in Google.You can add Rich snippets by using WordPress plugins like Schema Rich snippets.
Search Engine Optimisation Explained – Conclusion
To conclude this search engine optimisation explained – SEO Tips article.SEO is made up of many parts and they are all little cogs in the Greater machine of the internet.
Gone are the days where you can game the system and take advantage of the algorithm that Google uses.
The lesson is clear, implement these tips in this article and also create quality content that is shareable and informative. Don’t fall into the trap of thinking that you can avoid doing all these steps, there are also many other steps that you can use to improve your SEO and search rankings.
You can use courses that will teach you all of these steps, plus a lot more that aren’t mentioned in this article.
I have found a great course by income school project 24. This course is designed to help you create a profitable niche website. You can learn more by clicking the link below and watching the introduction video.
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If you want to look at tutorials dealing with some of these topics that I have mentioned in this article, you can follow me on YouTube by clicking the link below.
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Search Engine Optimisation Explained